Chef Middle East has been selected as the first licensed distributor of the Certified Angus Beef® brand in the Sultanate.
Aiming to strengthen its position as the premium provider of the finest quality foods and beverages to the hotel, dining and catering industries, the leading regional supplier Chef Middle East also announced the official launch of the Certified Angus brand in Oman on Monday. The company has entered the Omani market after nearly two years of operations in the United Arab Emirates and Qatar.
Chef Middle East organised a special event on Monday at the Intercontinental Hotel Muscat to officially celebrate the launch with some of their best clients and their Certified Angus Beef partner Jessica LoPresto, who flew in from the United States to attend this event.
During the opening speech, LoPresto, international account manager for Certified Angus Beef, said, “Nearly two years ago, our partnership with Chef Middle East began in the UAE and Qatar. Within this short time span, they have become one of our strongest partners in the region. The best partnerships are those in which you share common core values. Good people, quality product, and most importantly, integrity are the values our brand was built on. Chef Middle East shares the same principles.”
The event was a great success, allowing Chef Middle East to start 2018 on a high note. It was a well-seasoned evening featuring live BBQ and grilling stations, food tasting sessions, and valuable interactions between the city’s most prominent food and beverage professionals.