An American staple with a cult-like status amongst chefs and foodies, Martin’s® Famous Potato Rolls are revered across the globe and imported as far as Europe, Australia, the Bahamas, Canada, and Japan.
Founded in Chambersburg, Pennsylvania in the 1950s, these legendary items are still made by the Martin’s family and the road of the headquarters has even been named Potato Roll Lane in their honour.
Made with high-protein wheat flour, potato flour, nonfat milk, sugar, and a blend of vegetable oil and butter, plus a little turmeric for color, the rolls’ sweetness, squishiness, and unique yellow hue sets them apart from the generic fluffy white buns that are often used in burgers and sandwiches.
A world-wide successful business built on nostalgia and simple, quality products, the brand has a legion of committed fans, including award-winning chefs and global restaurants. In fact, many foodies consider Martin’s to be the benchmark for a great bun.
Chef Middle East is therefore incredibly proud to bring these fluffy, golden and iconic rolls to the UAE, Oman,and Muscat.
To help you really feel inspired to start experimenting with these perfect buns, here are just a few of the many delicious and indulgent recipes that you can create with Martin’s Famous Potato Rolls.
1. The perfect fast-casual burger
Every good chef knows that you can learn a lot from studying other culinary creators.
Martin’s is associated with a New York City-founded burger chain that uses Martin’s rolls in almost all of its 100-plus locations, including outposts in Dubai, Riyadh and Tokyo.
To make your own fast-casual burger, toast your Martin’s Sandwich-Sized Potato Roll in melted butter on a griddle, and top with a beef patty, cheese, lettuce, tomato and a drizzle of special sauce to get that classic New York-style look.
2. Chicken sandwiches
Martin’s Famous Potato Rolls work just as well with chicken as they do beef.
Another New York-founded fried-chicken joint takes the signature squishy texture of Martin’s buns up another notch by steaming every roll, rather than toasting them.
Try this technique yourself and make your own utterly irresistible chicken sandwiches that will have your customers totally enraptured from the very first bite.
3. New England lobster rolls
Fresh lobster always goes down a treat with customers in the Middle East, and New England lobster rolls are a fun, casual and accessible way of serving this exclusive ingredient.
After all, Martin’s Long Potato Rolls aren’t just great for creating hotdogs.
Bring some New England charm to your dining room by making a filling of lobster meat, mayonnaise, lemon juice, celery, parsley, and salt and pepper, then just brush both sides of your roll with butter before piling it all on in a tempting neat formation.
4. Smash burgers
It’s no secret that the Middle East holds a great passion for burgers, and we’re honoured to help the region’s chefs continue to serve some of the best cheesy and juicy creations found outside of America.
The smash burger is a trendy phenomenon that is continuing to grow in popularity, and there are many, many reasons why it totally deserves its current time under the spotlight.
Perfectly Instagrammable and totally on-trend, Martin’s Famous Potato Rolls are just the ingredient you need to make your version of this sizzling smash burger stand out from the competition.
A smash burger is essentially a thin style of burger that’s prepared by pressing a ball of meat down onto a flat-top griddle or skillet with a sturdy spatula.
This technique allows the burger patty to develop an even sear, trap in all the tasty juices and produce crispy, craggy edges.
Aesthetically pleasing, unique, quirky and most importantly a dream to devour, there’s nothing like a high-quality smash burger sandwiched between a Martin’s roll.
5. Smash burger grilled cheese
Another ideal Martin’s recipe is the grilled cheese, one of the USA’s most iconic dishes.
Why not treat your customers to a blow-out to remember forever and combine the ultra-fashionable smash burger with this heartwarming and comforting food?
Oozing with cheese, indulgent and awe-inspiring, just sandwich ground beef, American cheese, onions and sauce between two fluffy slices of golden Martin’s Potato Bread.
It’s what treat days were made for.
6. Beef and cheddar sandwich
Don’t ever underestimate the allure of a proper sandwich.
Perfect for a quick and filling lunch, we recommend creating a sumptuous beef and cheddar sandwich with Martin’s Big Marty Rolls.
Huge in size and topped with sesame seeds, just warm some quality sliced deli beef in the oven and top with melted cheese and tasty homemade signature sauce.
Oh, and don’t forget to serve it with fries for an authentic fast-food experience.
7. Mini chicken breakfast sandwiches
Give your breakfast menu a quirky twist with these bite-sized sharable delights.
Proving that fried chicken is a totally acceptable breakfast food, just prepare some irresistible crispy chicken morsels and tuck them away inside some honey-butter-glazed Martin’s Party Rolls.
They’re guaranteed to be the best start to the day that any guest can imagine.