Chef Middle East launches Starbucks foodservice range in partnership with Arla Foods

Chef Middle East is pleased to announce that, starting September 2020, the distributor will extend its partnership with Arla Foods to include the Starbucks ‘Ready-to-drink’ range to its already vast existing portfolio of products to distribute it to its Foodservice customers. The Starbucks Chilled Coffee range takes inspiration from the Starbucks Coffeehouse favourites, offering high…

Chef Middle East: Navigating a global pandemic

With the dramatic impact of the Covid-19 pandemic on both communities and businesses alike, the foodservice industry, amongst many others, finds itself in a transition phase globally. As a regional player based in the UAE, Chef Middle East’s priorities have continuously been about ensuring the safety of our associates, communities and customers while adapting to…

What will 2020 bring in the food industry?

In a highly competitive environment, it is crucial to keep up with the foodservice trends and be aware of the ever-changing needs of your customer base. From elevated breakfast to plant-based food and cross-cultural cuisines, food trends change at a very fast pace. Here are the top food industry trends to look for in 2020: Elevated…

What do you mean by sustainability?

Defining sustainability ‘a buzz word’ or a ‘trend’ should be seen as offensive and diminishing, in many respects. It is agreeable, that the word itself is leaving ground to a plethora of interpretation due to the large references given overtime. The United Nations is giving 17 Sustainability Goals, spanning from gender equality, to poverty –…

Dairy Products

Chef Middle East Dairy Solution… What’s New?

Chef Middle East has always carried a strong Dairy products portfolio and is one of the few go-to distributors available in the market when it comes to supplying a wide range of speciality cheeses to customers. The growth of the distributor’s Dairy category year-on-year is over 20% from the past two years, which demonstrates a…

Perruchon Pops In

Chef Middle East and Les Vergers Boiron teamed up to bring famed French pastry chef Jean-Michel Perruchon to the Middle East in April. An exclusive pastry demonstration from master Jean-Michel Perruchon helped UAE chefs add to their repertoire.  Perruchon is the director of Bellouet Conseil Pastry School in Paris, and as a winner of Meilleurs Ouvriers…

Chef Middle East at Gulfood 2019

Chef Middle East participated in the Gulfood Exhibition 2019, the world’s largest Food and Beverage event held in Dubai from February 17-21, 2019. The focus this year was on the Pastry Category, where the distributor featured some of its flagship and premium brands- namely, Valrhona the producer of the world’s finest chocolate, the brand conveyed…