Chef Middle East Brings World-Class Protein to the Market
While starters and amuse bouches capture attention, the main course is undoubtedly the focal point of any meal. Chef Middle East understands the significance of a complex, substantial, and flavourful main course in satisfying discerning palates. With their firm commitment to delivering excellence, the company helps establishments surpass their own culinary standards.
When it comes to creating memorable gastronomic experiences, choosing the right meat supplier can elevate dishes from ordinary to extraordinary. Chef Middle East, catering to a diverse range of establishments including fine dining restaurants, catering services, and fast-food outlets across the UAE, Oman, and Qatar, takes pride in being the go-to destination for top-quality meat and poultry.
From fresh to frozen options, the distributor sources a vast variety from different origins including America, Japan, France, Argentina and more. Their programs include non-GMO, no hormones, fresh cut-to-order premium cuts, and more. They also offer a diverse range of poultry products, from succulent chicken, top-notch cold cuts, to flavourful duck and quail, meeting the demands of discerning chefs and restaurateurs.
The company has now expanded its range to encompass a complete solution that includes the finest New Zealand wagyu and Australian angus beef and lamb. To celebrate this exciting expansion and showcase their exceptional offerings, Chef Middle East recently hosted the highly successful Antipodean Meat-Up event, held at the prestigious Jumeirah Al Qasr hotel.
Attendees at that event had the chance to taste a delectable menu starring these flavour-filled meats for the centre of the plate, network with the Chef Middle East team and industry peers to learn more about the wide variety of world-class products available for their outlets.
From the temperate, lush pastures of Australia, Chef Middle East brought the award-winning Riverine Premium beef – underpinned by the MSA (Meat Standards of Australia) grading system with a marbling score of MB2+. Attendees of the event resonated with its promise to “Experience an exceptional eating quality, every time.” Scott Lin, Sales Manager MENA & SEA at Riverine shared, “We always enjoy working with our partner, Chef Middle East. [We saw a] Great crowd, atmosphere, and lot of positive feedback on our beef – thank you to everyone who attended the event!”
New Zealand-based Southern Stations Wagyu brings unmatched quality of tender Wagyu that relies on the world’s best genetics and practices every step of the way. Chef Middle East also showcased its range of Australian lamb, from Mr Lamb, with meat of the highest quality and remarkable taste derived from a range of premium cuts that are not only delicious but versatile for all kinds of cooking preparations. Tim Willis, Sales Manager, at Endeavour said “Endeavour Meats are proud to have Chef Middle East as their exclusive representative in the UAE for their premium brands, Southern Stations and Mr Lamb. Together, with Chef Middle East, we look forward to continuing to grow these brands in the market after the Antipodean Meat Show.”
L’Grow’s fine range of Wagyu was also a showstopper at the event. With intense and beautiful marbling ranging from MB 3-9+, their meat is specially designed to create the perfect balance of taste and texture in every bite. Woo-seok Chae, Associate at L’Grow added, “Chef Middle East is our great and strong partner in UAE market, and also we will strengthen our partnership by launching the wagyu program in Qatar. The Antipodean Meat-Up event was truly fabulous event and helped UAE potential customers to taste and experience L’grow Wagyu. We look forward to grow with Chef Middle East in the ME region.” This halal, hormone-free, and 400-day grain fed wagyu should definitely be at the top of the wishlist for every outlet looking to provide an exquisite centre of the plate experience.
Damian Storie, Proteins Category Manager at Chef Middle East, commented “ It was a pleasure to see our customers at this amazing showcase. The sales team have already got some nice orders placed and we are getting superb feedback on the quality of the beef and lamb products. We are all looking forward to the next show.”
As Chef Middle East remains at the forefront of the industry, their dedication to showcasing their solutions through engaging activations and events sets them apart. From product showcases to educational sessions, Chef Middle East consistently demonstrates their expertise and passion for delivering centre-of-the-plate excellence, contributing to elevate the culinary landscape across the region.