On November 21, 2022, the first FIFA World Cup in the Middle East will begin as the world’s best and most prestigious teams meet in Qatar. Now, with less than a year to go until kick-off, Qatar is preparing to welcome the biggest influx of sports fans it has ever seen, and organisers are expecting at least 1.5 million visitors from across the globe over the 28-day tournament. As the countdown to the first match begins, it’s all hands-on deck as the region’s hospitality industry gears up for one of the busiest periods it has ever seen.

Indeed, the 2022 World Cup will provide endless opportunities for the sector and an influx of new international customers.

So, in order to cope with the demands of this huge event and profit as much from it as possible, cafes, bars, restaurants, hotels and outlets across Qatar and beyond will need to find a reliable food and beverage supplier who they can trust and depend on.

Chef Middle East is delighted to support the region’s hospitality industry during this busy and exciting time, and help shine a light on Qatar and all it has achieved.  Below, the innovative company explains why it is the best supplier choice during the Qatar World Cup, and how it is helping hospitality businesses benefit from this major sporting spectacle.

 

 

 

More demand than ever before

It’s estimated that, before the games begin, a number of new hotels will open across the country. Glamping experiences in the desert will also offer tented venues to sports fans, with Glastonbury and Coachella organisers consulted on the planning process.

This economic boost promised by hosting the 2022 FIFA World Cup is also an opportunity for restaurateurs and restaurant chains to open new venues. New opportunities for fine dining, casual hotspots or dessert parlours have all been identified, and the new stadiums and metro stations also provide the option to build more cafes and catering outlets.

So, what does this mean for the food industry? Well, basically this surge in hotel and restaurant developments will result in a significant increase in the region’s need for food and beverage supplies.

Luckily, the team at Chef Middle East has been planning for this landmark moment for a long time now. Catering for both existing food outlets and those popping up just for the big event, we’re doing all we can to support and ensure its guaranteed success. This includes providing businesses across Qatar with top-quality products, ensuring that deliveries are always on time, and making sure we offer constant access to our helpful customer service team.

The company will also be supplying clients and social media followers with plenty of culinary inspiration to help them create showstopping menus and attract as many football fans through their doors as possible. From special world cup menus, to live screening zones, the knowledgable company is helping restaurateurs tap into this incredible opportunity to maximise business. 

 

 

 

Chef Middle East is a reliable and dedicated partner

Chef Middle East wants to reassure all its Qatar customers that it has carefully planned and considered every element, and that they will be in great hands throughout the duration of the World Cup.

As a highly regarded player in the GCC Foodservice Sector, the supplier offers a whole host of benefits for culinary professionals who are working at, and around, this landmark event. 

Presenting a one-stop-solution for all their needs, including amazing, top-quality brands, competitive pricing, superb customer service, total flexibility, and ample support and expertise, Chef Middle East has already attracted many customers from across Qatar’s hospitality industry. 

Maher Bouramia, Hotels Channel Manager at Chef Middle East said: “As the start of the World Cup draws closer, we know that our clients will be starting to feel the pressure as they make final preparations. We’re sure that there will be some challenges thrown at us throughout the event, however we’re totally confident that we’ll be ready to face each and every complication smoothly. Our clients in Qatar and beyond will have constant access to their own dedicated sales and support team, and we will make absolutely sure that their venues remain fully stocked with the very best products from across the globe, at all times. We are all totally committed, in every way, to making the World Cup a success.”

 

 

 

Always delivering on time 

One of the key reasons why Chef Middle East has attracted so many customers within Qatar, is the fact that it has its own state-of-the-art headquarters in Doha.

Ideally located to offer swift and reliable delivery across the whole of the country, clients can feel safe in the knowledge that the team are always close by and available, if they happen to need help, assistance, extra supplies or a last-minute product addition.

 

 

 

An exceptional selection of brands

The Chef Middle East range of handpicked products is sourced from across the globe. By welcoming multiple air shipments every week, the team ensures the highest level of freshness is maintained across all our selections, including delicate items sourced from as far as Europe, Asia and the USA. 

Over the years, the distributor has developed many valuable, long-lasting partnerships with its suppliers and all of them are thought of as family.  

Chef Middle East’s product selection is always expanding and developing, and the team works hard to always stay up to date with current trends and think of innovative ways for their customers to mix up their menus and create unique and showstopping dishes.  

Indeed, it’s not just an influx in passengers set to land in Qatar ahead of the world cup kick-off. Qatar Airways have also announced that the need for cargo flights has increased with a worldwide surge, and a second freight terminal has been green-lit at Hamad International. This development will support the considerable increase in air traffic into Qatar ahead of the 2022 FIFA World Cup™, mainly delivering perishable goods to feed the people who are set to attend the tournament.

 

 

 

The golden opportunity

Hosting the 2022 FIFA World Cup™ has been ten years in the making for Qatar and ensuring the country is ready to host the most esteemed event of 2022 will require some serious logistics. Coming after the difficulties of the Covid-19 pandemic, the industry understandably eager to seize the opportunities that lie ahead.

“In our market, we cannot talk about opportunities without mentioning the FIFA 2022 World Cup,” says Maher Bouramia.

“Without a shadow of a doubt, the tournament will be a huge boost for Qatar’s hospitality and overall foodservice sector. A slight shift in demographics and an increase in the total population will secure possibilities for growth even beyond 2022 – and hopefully also a continued development of the culinary scene, offering new and exciting experiences to this new and larger end-consumer group. We are ready and waiting to do all we can to support the industry and make the event shine.”

For more information about Chef Middle East’s role at the 2022 World Cup in Qatar, please reach out to Maher at maher@chefmiddleeast.com, or simply fill in the form below.