With its incredible consistency of taste and long shelf life, Juicy range of 100% fruit juices gives the bar industry the perfect choice when it comes to high nutritious juice and perfect quality to balance their mixed drinks with great value.
Investing in production, distribution and innovations, Juicy has become the most popular and well-known juice brand in the south-east Europe region. Continued investments and expansions into neighboring regions provided opportunities for the brand to become a true pan-European player in this highly competitive market, meeting the highest EU standards.
Mr Svjetlan Stanić, owner of Stanić Beverages LTD, commented: “Our brand vision is to make it easier for people all over the world to enjoy the benefits that the best of fruits and vegetables have to offer, so our practical mission is to create and offer the best tasting, high quality juices. Juicy brand uses only the sweetest, juiciest part of fruits from around the world and delivers it to customers day by day, throughout the year without failure.”
This new partnership has brought a special and innovative product that is exclusively produced for the UAE market, Juicy 100% cranberry with grapes and aronia juice. This product was designed and developed together with the best bartenders in Dubai with the aim of becoming the best-selling cranberry mixer in the ME region.
“The quality of our juices is recognized by many world-known restaurants and bars in the UAE such as Hakkasan, Zero Gravity, Clap, Bla Bla, Emaar and many more.. We are very happy that the distribution of Juicy was taken over by Chef Middle East team of professionals alongside Tauland Hyka andwe are confident that this new partnership will reach its full potential in the UAE, Qatar and Oman markets.
Apart from the high-quality products profile, choosing the right distributor is another important key factor for the success of a brand. Premium products, reliability, quality of service and support that Chef Middle East gives to its customers is what sets them apart from other companies, and makes them equally valued by customers and competitors, and Juicy could not have wished for a better partner.” ” added Stanić.
Tauland Hyka, Beverage Category Manager at Chef Middle East, added: “Following the ease of the Covid-19 restrictions, hotels have started to operate at 100% capacity; subsequently, the main trend seen in the beverage sector is the surge of requests for mini bar additions in hotels all over the UAE. Juicy is a great addition to our existing beverage portfolio as it has a nice selection of mini bar drinks that not only have a great taste but also a premium look due to their glass packaging; complemented by a full range of 1L and 200ml carton packaging for great conservation and ease of use and storage and a range of kids juice, ideal for kids menus offering. Another interesting trend is the boost in demand for mocktails, this allows products like Juicy to have more traction in the market as it is the go-to beverage for bartenders to use for their mocktail creations”.
Juicy Products are available through Chef Middle East in the UAE market starting June 2021 with a plan of expanding the distribution of the brand to Oman and Qatar markets by the end of the year.