Chef Middle East’s Taste of Asia Unveils Authentic Culinary Wonders
Chef Middle East, the leading foodservice distributor in the region, delighted attendees with its highly anticipated event, “Taste of Asia,” held at Bla Bla in JBR, Dubai on May 10th, 2023. The event brought together culinary enthusiasts and industry professionals from across the country to explore innovative Asian food solutions.
‘Taste of Asia’ immersed its participants in a vibrant and diverse culinary experience. The distributor featured a wide range of menu solutions with Wismettac Foods and Yamasa – supplying truly authentic Japanese kitchen essentials, Maepranom – highlighting vibrant Thai flavours, and Tai Hua – showcasing an impressive selection of Chinese ingredients.
The esteemed suppliers present at the event played a pivotal role in ensuring the success of the event by providing an authentic and unforgettable experience through sharing their knowledge and traditions. Leveraging their extensive portfolio of brands, Chef Middle East brought together a diverse range of Asian solutions and products sure to cater to every chef’s unique requirements.
Nader Rafat, Asian Category Manager at Chef Middle East, expressed his satisfaction with the event’s outcome and the partnership with the sponsor brands. He stated, “We are thrilled with the overwhelming response to the ‘Taste of Asia’ event. It was truly a celebration of the rich and diverse culinary heritage of Asia. Together with our brands, we showcased the finest Asian ingredients and solutions, inspiring attendees to explore new flavours and enhance their culinary creations.”
Keita Kono, Overseas Sales Manager for MENA region at Wismettac shared her appreciation, saying, “It was an honour to be in the event. It was a great opportunity to meet chefs in the region and to share our brand’s story. Meeting chefs who are equally passionate about their craft was truly inspiring, It was a fantastic opportunity to understand the diverse culinary landscape of the region and how our brand can contribute to its rich blend.”
From premium soy sauces and miso pastes to authentic spices and noodles, Chef Middle East left no stone unturned in creating a sensory experience for all their guests, celebrating the rich culinary heritage of Japan, Thailand, and China.
Lily Yeo, Marketing Manager at Tai Hua said: “Thank you Chef Middle East for organizing this exceptional event. We were delighted to be part of such a wonderful culinary experience. The event surpassed all our expectations, leaving us thoroughly impressed and inspired.”
Through the educational interactions, tastings, and networking, attendees were showcased how to push the boundaries of their culinary creations by incorporating the finest Asian ingredients; sourced and distributed by Chef Middle East.
Chef Middle East is committed to continuously expanding its portfolio of high-quality ingredients, providing the region’s foodservice industry with unrivalled culinary solutions. By hosting events like “Taste of Asia,” Chef Middle East aims to foster culinary innovation, inspire creativity, and connect professionals in the industry.
