The food industry is high risk and competitive. Every restaurant understands that value cannot be faked – the customer’s tastes ultimately decide a business’s fate. This fact can be especially true when it comes to seafood. Whilst all produce and protein needs to be fresh and wholesome for that perfect first bite, things can go south with seafood pretty soon, pretty fast. 

Variety is the spice of life

One of the most fundamental aspects of running a successful restaurant is the menu. An exciting menu not only acts as your brand’s identity but defines a customer’s expectation and experience. Providing your customers with a variety of options can prove favorable for your business – just make sure you maintain a theme. The lack of a theme and the consequent incoherence in a menu can distract your customer, with the restaurant failing to cement its identity in the market. The size of your menu is also an essential factor. At Chef Middle East, our purpose-built culinary innovation centre is managed by our team of experts, including our very own award-winning chef alongside our talented Pastry chef and mixologist, all developing new restaurant concepts, menus, and recipes. The key to our innovation and success as a top-tier seafood supplier in the UAE has been our customer empowerment philosophy.

Customer satisfaction is key 

Word-of-mouth marketing is crucial to a restaurant’s popularity and success. High-quality food can lead to customer loyalty and is where the choice of supplier plays a critical role. Seafood connoisseurs demand firm, fresh fish with shiny skin and minimal odors. Therefore, restaurants should choose a seafood supplier in the UAE that they can trust. Chef Middle East can help you elevate your customers’ seafood experience and help your business make its mark. We work closely with over 100 suppliers from all over the world. We ensure best-in-class import, warehousing, and distribution solutions across several different product categories and receive shipments from Europe twice a week to ensure we deliver the freshest seafood possible. Over 300 dedicated employees work closely with vendors, partners, and customers, to ensure we consistently provide the highest quality of service.

Delivering the value you demand

We provide quality seafood at competitive prices. Due to our experience with distributing fresh and frozen seafood products to hotels, restaurants, and catering firms, we are relied on to satiate your customers’ needs whilst fostering a relationship of trust and dependability. Our high-tech, custom-designed distribution centre is the first of its kind in the region, ensuring we provide exceptional service. Acting as a logistics hub, the facility is a great enabler that optimizes our operational efficiency and ensures our customers have the freshest top-quality ingredients. Through our 25 years of operations, we have progressively developed our internal systems and customer service to consistently meet our commitments with our clients – a key reason for our success as a leading seafood supplier in the UAE. 

As a leading importer and distributor of fine quality foods, we at Chef Middle East understand a seafood establishment’s needs. We invest in the people and the infrastructure that ensures our business brings excellence to our customers’ businesses. We help restaurants create the best seafood experience for their customers through our vast experience and streamlined logistics network.