For the 4th consecutive year, Chef Middle East has successfully launched and closed their annual Taste of Autumn events through the month of October 2019 on all 4 markets they operate in through the GCC region. The leading distributor drew an impressive turnout and welcomed over 1,500 customers through the doors of the iconic locations hosting the events, from JW Marriott Marquis Dubai, to Jumeirah at Etihad Towers, Abu Dhabi, Grand Millennium Muscat and Alwadi Hotel MGallery, Doha.
All 4 events brought together regionally based foodservice industry professionals and global suppliers to explore the latest food trends and gather a passionate community of food lovers. This culinary journey included inspiring live demonstrations conducted by international celebrity chefs, live cooking stations featuring different type of cuisines and style, industry talks, cooking competitions and networking amongst key industry players.
This year, Chef Middle East unveiled a brand new and lively attraction with running their innovative Chef’s Theatre featuring an exciting line-up of culinary experts such as guest star Spanish Chef Martin Lippo, heading the famous NitroSchool in Barcelona, known for his experimental cooking; Chef Guillermo Corral, expert in modern gastronomy who demonstrated how to best play with textures and colors; Chef Cyril Brunner, Master Baker presenting the audience on the best bakery techniques and ingredients; and Chef Philippe Garret, Michelin-star restaurant chef and owner, true ambassador of authentic French gastronomy. These sessions were crossed with live pasta and oyster-chucking competitions involving locally-based chefs who showed impressive skills and intense competitiveness in front of a cheerful crowd.
The distributor also presented a full cast of highly-praised regional beverage professionals and consultants who led insightful talks and demonstrations on the latest and emerging beverage trends seen on the market.
Steve Pyle, CEO at Chef Middle East, said “The evolution of the Taste of Autumn events over the last 4 years has been a reflection of the development of the Chef Middle East team and our business.”
“The events have become true showcases for greater technical capability; deeper passion for products and increasingly stronger relationships with customers old and new. We are better at bonding with the kitchen community and our supply partners stand shoulder to shoulder with us as we aim to inspire culinary craftsmanship.”
All in one, Taste of Autumn 2019 events were great opportunities for Chef Middle East to raise their profile in the regional culinary scene and present their one-stop solution of quality food and beverage requirements for all foodservice operators in the region. It was also a chance to introduce new products such as speciality cheese boxes and goose products, from Upignac, ideal for the upcoming festive season. The distributor also launched new brands of French flour, Moulins Viron, and tart shells from Le Bichon.